Link building simply refers to getting relevant sites to link back to your website. This tells Google and other search engines that your site has relevant content on it. Its sort of like getting a referral for search engines. When ranking sites in search engine results, Google, Bing, Duck-duck-go, and other search engines tend to list the websites that are the most relevant to the search criteria. There are a lot of other factors that go into determining the relevancy of a particular website in relation to the search terms, but the number of other sites linking to yours is a big one of them. This is why a site like the one for the IRS is high in search results for tax issues.
Ideally, you want only inbound links from other sites that are relevant to the subject of your site. For example, if you have a plumbing site, you want links from other plumbing, DIY, tutorial or home improvement sites. Despite all the spam email you get offering to boost your rankings by building backlinks, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.
When building links to your new website, Google favors a slow, steady increase in links and links to different pages or blog posts. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need to pause this approach until you start getting some traction with SEO. Our team at Secure Digital Technology Group can help you get the initial listings with Google for local SEO.
As you are probably aware, brand new websites are not ranked or even listed by Google at first. Instead, if you do nothing, your new website will sit for few months or so in the much discussed Google sandbox. I’ve seen a few exceptions to this. Using local Google SEO and Business services with Google Maps can get around this sandbox period.
With a brand new website, I prefer to create as many legitimate, relevant backlinks as possible as soon as possible. Ignoring the slow trickle of new backlinks. The reason is I find it beneficial to start aging the links as soon as possible and to let Google know that this site is relevant on those terms as soon the site gets listed. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn’t like it is going to hurt your rankings on Google. Your new site isn’t ranked yet anyway.
Do NOT under any circumstance, purchase links or get on large link farm websites. Those won’t help you as they are not relevant and Google penalizes sites that use them. I am suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. As you approach month three and four of your new website, you can start scaling back your efforts to a more slow and steady approach.