Over the last decade, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people are aware. With new SEO and web development tools being used to create websites that are heavy on graphics and images, it’s important to have something that the search engines can read. If the content on your site can’t be read by search engines then they can’t index it, and if your site isn’t indexed then it won’t be found when people search for it on Google, Bing, or anywhere else. You want to make sure the site is exactly as advertised to the user. Its important for Google to see it exactly as it is. This article will outline what the basics of SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. It is also about outreach. Outreach is the process of building links back to your website, getting social shares, posting on relevant websites and blogs and developing a good content marketing strategy. SEO is all about maintaining and building websites that delivery amazing content to their readers/users and get ranked highly on the major search engines.
When people use a search engine, they generally don’t look beyond the first couple of pages of results. If you want to generate an audience, or get qualified leads from your website, you need to get ranked in the top couple of pages out of potentially tens of thousands of websites. Search Engine Traffic competition is fierce. If you provide a local service or server a local area, local SEO is where you get the most bang for your buck. Focusing on specific locations can reduce the competition you’re targeting.
How Does SEO Work?
Search engines, like Google, maintain a huge database containing information and caches from individual websites and webpages within those sites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings. That information can include link popularity, social shares and interactions, average time on the site, bounce rates, keyword density, etc.
It is very important that your content is carefully crafted and that all of the elements on your page contain the proper HTML tags to help display images and such properly to search engines. This helps the search engines to rank your website in a high position. Our SEO Specialist can help you by giving you a free website analysis. Contact us today to get started.
Most webpages don’t focus on their topic well and keywords very well. By focusing some of the pages of your site on keywords and having pages and blog posts specific to long-tail keyword topics you can rank higher in search engines.
Free SEO Tools
There are several companies that provide free SEO tools, or you can hire someone like Secure Digital Technology Group to take care of it for you. Looking around on the web will turn up all sorts of useful resources. But beware… some of the tools will provide low quality backlinks and may do more damage than good by using unethical SEO practices.
What is Unethical SEO?
Unethical search engine optimization practices can be considered SPAM to search engines and are just in bad taste when it comes to design and user experience. Google does a great job of making sure your website user has a good experience when they come to your site from a Google Search. If you don’t provide that by using unethical techniques, Google will penalize you. You’d be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, so older sites that haven’t been updated in a while, may be hurting themselves. Many of these practices were okay until web designers went overboard and it started to have a negative affect on the web as a whole.
Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don’t do it. There are ways to put keywords and phrases on your website while offering quality content. Make sure the keywords are used, and not just listed somewhere. Listing generic keywords like a long bulleted list of all the locations you serve is not a good idea anymore, although it used to be acceptable. The keywords work better when they are part of useful content.
You may have seen ‘hidden text’ if you’ve been selecting the text on a page with your cursor and found words that are the same color as the background of the website. In the early 2000s this was common practice. This text is often lists of keywords or locations put there in the hope of fooling search engine spiders while hiding the words from visitors so that the site doesn’t look like its stuffed with keywords that don’t add value to the reader or user of the website. This is considered unethical, SPAMMY, and you shouldn’t do it. Google will penalize your site and possibly de-index it for doing things like this on your site.
Even though unethical SEO is tempting, and it may work for now, you shouldn’t do it – not only is it annoying to your customers, future customers, users and readers, but it’s likely to get you banned from the search engines like Google sooner or later. Your sites’ search engine rankings just aren’t worth the risk. Remember SEO is a long game, not a quick fix. If you want a quick solution, look to PPC Marketing while running SEO campaigns in the background. Use efficient SEO practices to get your site ranked higher, develop good engaging content that offers value to your reader and user, and stay away from anything that even looks like unethical SEO.
In summary, Search Engine Optimization (SEO is a set of techniques and a way of developing good content used in order to attract visitors or prospective customers to your website. If you want to learn more about how Secure Digital Technology Group can help you get more traffic using SEO, contact us today.